What We’re Eating: Sugar Cookie Toast Crunch

Your favorite limited edition cereal hunter is back and better than ever. Unfortunately, I didn’t manage to get my hands on a box of Christmas Crunch this year, but I got the next best thing: Sugar Cookie Toast Crunch.

You might remember my thoughts on Cinnamon Toast Crunch—it’s in my top three favorite sugary cereals, but I ate so much of it as a kid that I tend to stay away from it as an adult. While I may prefer Cap’n Crunch, I will always appreciate the flavors of Cinnamon Toast Crunch, especially because I love cinnamon. I sprinkle that precious spice dust over almost every breakfast pastry I make, whether it’s a warm buttered bagel, perfectly dipped french toast, or a bowl of piping hot oatmeal.

Limited Edition Sugar Cookie Toast Crunch
A box of Sugar Cookie Toast Crunch. Limited Edition!!!

Needless to say, I was excited to try Sugar Cookie Toast Crunch. Can you really go wrong with a twist on a classic? General Mills has a solid track record, too, with the highly lauded French Toast Crunch—a limited edition cereal turned into a regular circulation. But I’ve been teased and tricked before by these limited edition types (I’m looking at you, Super Mario cereal).

Trying my best to balance skepticism and excitement, I dipped my spoon into the Sugar Cookie Toast Crunch and took my first bite. Immediately, I was hit with a burst of flavor—or was I? My mind veered quickly from one extreme to the next, unsure of what my tastebuds were experiencing.

Honestly, my first bowl of Sugar Cookie Toast Crunch was disappointing. I went in expecting this cereal to blow my mind. Again, I was seeking that ultimate Holy Grail filled to the brim and overflowing with sugary goodness, but what I found wasn’t quite that intense. It was a more mild flavor, and ironically, it was missing the one key ingredient that makes Cinnamon Toast Crunch so magical: cinnamon.

BUT, as I went back and finished off the box of cereal over the next few days, I found myself wanting more. Maybe it was the addiction to sugar electrifying my desire to eat another bowl, but I like to think it’s the flavors that kept me coming back. At first gulp, I assumed the wavy cereal bits were bland, with nothing else to offer, but I came to appreciate the mild layering of flavor embedded into each chip.

In the end, I’d say Sugar Cookie Toast Crunch was good but nothing spectacular. That said, the flavor is decent, and the nostalgia of a limited edition holiday cereal is enough reason to pick this up while the wintry season lasts—I mean, just look at the cuteness overload on the front of the box. If you have kids and you’re worried about sugar overload or rotting teeth, there are much worse choices to make than this cereal.

Have you ever tried Sugar Cookie Toast Crunch? Let us know your thoughts in the comments below! Our palates are far from refined, so don’t take this as gospel…

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